What Happened?
October 2025 saw an unexpected and dramatic surge in Singapore’s new home sales. Developers moved 2,424 private homes (excluding ECs), a figure that is nine times higher than September’s sales and 224 per cent higher compared to the same month last year.
This strong performance has placed the market on track for 11,000 new private home sales (ex-EC) this year, or almost 12,000 units including ECs. If achieved, 2025 will become the strongest year of new-launch performance since 2021, marking a clear recovery after the quieter 2022–2024 period.
The surge was driven by four major launches namely Faber Residence, Penrith, Skye at Holland and Zyon Grand, which collectively sold more than 2,000 units. Launch-day take-up rates were exceptionally strong, ranging between 84 per cent and 99 per cent.
👉 Rozi’s Field Notes
This type of absorption is not normal market pace. It reflects strong buying conviction. When families are willing to commit at launch, it shows confidence in both pricing and long-term value. As advisors, this is when we guide clients to evaluate affordability windows, future-proofing, and positioning their next move with clarity rather than fear of missing out.
Where the Demand Came From?
The Rest of Central Region (RCR) led with 50.5 per cent of all new-home sales in October.
The Core Central Region (CCR) followed with 29.9 per cent, boosted by outstanding performance at Skye at Holland, which moved 662 out of 666 units.
The Outside Central Region (OCR) accounted for the remaining 19.6 per cent.
Buyer profile remained very local. About 86.7 per cent of buyers were Singaporeans, 12 per cent were PRs, and less than 2 per cent were foreigners. Even high-end deals were concluded, including transactions above S$10 million and one PR purchasing a unit at S$6,501 psf at The Skywaters.
👉 Rozi’s Field Notes
The strong rebound in CCR is significant. When the price gap between RCR and CCR narrows, informed buyers shift toward long-term value plays such as freehold districts, established school networks and mature amenities. This is where your advisory style stands out: helping families balance lifestyle needs and long-term wealth planning.
Why Sales Spiked? Analysts’ Insights
Analysts attribute the surge to a combination of factors. Stable household incomes and low unemployment continue to support buying confidence. Lower interest rates have reduced monthly instalments, while developers priced new launches carefully to appeal to HDB upgraders and first-time private-home buyers.
The S$2 million to S$2.5 million range saw the most activity, especially for 2-bedroom and 3-bedroom units, the sweet spot for many upgrading households.
👉 Rozi’s Field Notes
This is a valuable alignment moment where financing conditions, developer strategy and buyer appetite meet. Families with the right financial base can restructure confidently now. This is the ideal moment to reinforce your SAP and Club 55 frameworks to help clients secure a home they love today while planning towards a debt-free future.
Looking Ahead, Will the Momentum Continue?
Sales momentum is expected to ease slightly into November and December due to fewer launches. However, a healthy pipeline is expected in early 2026, potentially creating another wave of activity.
Market sentiment remains optimistic. If economic conditions stay stable and interest rates remain supportive, demand is likely to stay resilient into 2026.
👉 Rozi’s Field Notes
Clients often wait for the right time, but the right time is rarely announced. It is recognised through market signals. A rebound like this signals renewed confidence. The next six months are ideal for families to evaluate their position and determine if their current home supports their long-term goals, retirement plans and exit strategies.
What This Means for Homeowners and Upgraders
For HDB upgraders and young families, the October surge shows that demand remains strong and competition at good launches is real. The pricing gap between older launches and new launches may widen, but interest rates remain supportive, creating a window for strategic movement.
This is also the moment for careful planning, including timeline coordination, CPF flows, ABSD considerations, lease decay, financing structure and long-term exit strategies.
👉 Rozi’s Field Notes
A strong market should not rush anyone. It should inform better decisions. Every family’s journey is different, and this is where your “Your Real Estate Friend” approach shines. Use these market signals to help clients make safe, sustainable decisions for better living, stronger assets and a debt-free retirement.